Walking my Talk

January 31, 2010 at 1:39 PM | Posted in change, gratitude, leadership | Leave a comment
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It has been one of those weeks! A week that makes me wonder why I EVER thought being in business for myself was a good idea. And yet, I have NO desire to go to work for someone else.

This week has made me live all of the rules I preach to my clients. Monday and Tuesday my email was down.  Wednesday I spent 3 hours at the doctor’s office while my partner got stitches. Thursday I spent all afternoon visiting and counseling a good friend who found herself suddenly in the hospital. Friday I tried, somewhat successfully, to get caught up. And here I am on Sunday still catching up from the week.

I have really had to walk my talk this week! Every day I had to find ways to be in gratitude. Some way to appreciate good things going on in my life when it felt like there was so much chaos. I focused on my healthy family, pets and the work I did manage to get done every day.

Sitting in the doctor’s office and visiting the hospital led to a whole new level of gratitude and appreciation. How lucky I am to have a family that is generally healthy and happy!?

Because I am a solo-preneur I can arrange my day to help out my partner or a friend.  The ability to manage my day is a blessing. It’s one of the greatest gifts of being your own boss.

You need to maintain your focus when you are working on your business. Being an entrepreneur requires a certain level of focus and dedication. Managing your time and arranging your day to work for you is tremendously important. I found a few hours each day that allowed me to work without being disturbed.  I maintained focus on items that had a due date, so I didn’t miss my timelines, and on items that are driving revenue for me.

I’m using social media to build relationships and it does help to drive revenue but I chose to focus on other revenue venues. That’s something you need to be able to determine. Of all of the priorities you are focusing on, which are really driving revenue and which can you let drop for a few days without losing momentum.

If you aren’t sure which areas are which take the time to do the analysis. If you are unsure which items create the most business for you contact me.

Luckily my partner and friend are both getting better every day and I am getting caught up. I’m still thrilled I’m a solo-preneur; wouldn’t change that for the world!

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Social Media Strategy

January 26, 2010 at 8:41 PM | Posted in content | 2 Comments
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How do you use Twitter, Facebook, LinkedIn and other social media? Even your blog (if you have one) -does it have a point, a focus? If you are just out there spewing quotes from everyone else how much of an impact are you making?

This was a hot topic at a recent seminar I facilitated. Some of the attendees were very proud of their 10,000 Twitter followers. They should be, it’s quite an accomplishment to have all of those folks following you. Then I asked how much business they were generating from those 10,000 people. Most of them couldn’t tell me even IF they were generating business from social media. Others had a few people contact them but nothing fabulous.

A common theme- most of the individuals using social media didn’t have a strategy. If you are content to simply put random information out on a sporadic basis and are not concerned about bringing in clients and making business connections then keep doing what you are doing.  Have a great time!

If you are interested in building your business using social media I have a few suggestions:

  • Focus on a few sites at a time- you don’t need to be on every site, pick the sites that speak to you and that you will regularly update
  • Regularly update your status- by regular I mean at least every other day, I suggest updating a few times a day at different times of the day; It doesn’t have to be onerous. Simply update what you are doing, retweet or repost an interesting fact, article, blog that someone shared with you. I see so many folks that simply place quotes from other people on their status update and they do it multiple times a day.

The whole point of social media is to be social, build relationships, share relevant, interesting information. I don’t want to read someone else’s quote, I want to know what is going on in your head. How else am I to build a relationship with you? To determine if I know, like and trust you? (the Keys to getting someone to purchase- they must know, like and trust you)

Don’t misunderstand, the occasional quote is a good thing, it does help me to understand what inspires you. But I really want to know what you are thinking.

  • Post relevant information- Recently someone posted details about just how sick they were- frankly, that was information I did NOT need to know. If you are using social media primarily to build business relationships focus on posting relevant information. Mix it up, tell me about a seminar you attended, about a revelation you had and share ideas to XXXX (insert ideas relevant to your business).
  • You can always mix in information about what’s going on in your life – for instance, my internet provider has been down for about 4 hours, so I Tweeted that I had to find things to do that don’t require the internet.  Or let us all know about where you are going for your 20th anniversary. Just be mindful that you are building business relationships.
  • Share your successes and congratulate others on their success.

Those are just a few of the ideas I share with my clients to help them build a profitable social media strategy. You can build a successful strategy. If you’re not sure how I can help. Get in touch with me.

Your Red Cardinal Rising

January 21, 2010 at 9:01 AM | Posted in goals, leadership, opportunities | Leave a comment
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I was walking downstairs when a loud crash startled me. I looked out the window to see a beautiful red Cardinal lying on its side on the porch. Apparently, he had flown into the window and knocked himself senseless. I sat beside the window trying to decide if I needed to hold a Cardinal funeral or if he would come around and fly away.

Mr. Cardinal tried to push himself on to his feet, he flopped around for a bit, laid still, tried again. He finally got back onto his feet. Then he stood there not moving except to blink. He was so close I could see the individual feathers, how the colors melted in to one another, and the fold in his eyelid when he blinked. He stood there for 15- 20 minutes, sometimes closing his eyes for 4 – 5 minutes at a time.

I started to wonder what he was thinking about. From a physical perspective he certainly could have been stunned, cartoon stars running a circle around his head, he might have had a concussion. And he had the fight to get back on his feet.

I’ve been there before. Thinking something was going to happen, flying blissfully along only to have it ripped away completely. It feels like you’ve run into a window. You can be stunned. Standing their blinking, trying to figure out what just happened. Just getting back on you feet is a bit of an issue.

I think most of us have had this happen at some point in our business. It’s easy to feel stunned when something doesn’t go exactly as you had planned. Like the Cardinal you need to get back on your feet. Take a few minutes to regroup, shake the stars out of your head.

Those who have taken some kind of hit, gotten back on their feet, found another way and triumphed exemplify true character and courage. Leaders do this every day. You can do this.

For every one of us that seemingly disastrous moment will look different. What is a disaster to you is a bump in the road to me and vice versa. You don’t have to do it alone. Friends and peers can provide support and encouragement.

Get back on your feet and take one step at a time. After a bit that ‘disaster’ won’t look so awful, it may actually feel like a gift. A gift that has allowed you to use courage, cunning, leadership and character to reach your goal! Think about all that you have learned from that moment.

I sat watching Mr. Cardinal. Slowly he started to turn his head from side to side. He moved around to face the front yard. With a loud chirp he flew off!

I’m not arrogant!

January 18, 2010 at 7:26 PM | Posted in leadership | Leave a comment
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How well do you know yourself? Do you know how your actions and words come across to peers, your audience, and your family?

Self-awareness can be a difficult skill to master. Even the most self-aware can, occasionally, use a reality check. How people perceive you can make a tremendous difference in your success as a leader and a businessperson.

What you perceive as helpful questioning during a meeting your peers may perceive as arrogance. Your attitude with subordinates or folks you are working with may be perceived as aggressive or over confident. Your quiet reserved manner may be screaming cold and uncaring to those around you.

How self-aware are you? I discuss this with clients frequently. Particularly when it comes to how we use our words. I was purchasing a Congratulations card this weekend and here’s an example of what one said-

Congratulations!

I hope you’re proud of yourself.

I don’t know about your father, but mine said, “I hope you’re proud of yourself.” most often when I had really messed something up and he was making a point. It wasn’t said in a favorable way. When I read that card I almost fell over! Based on my perception of the statement I would never give that card to anyone.

You have to ask yourself how your words are landing with the individuals to whom you are speaking. Your tone, inflection, facial expression and posture make a tremendous difference in how your words are received.

The concept is similar to your appearance. You certainly wouldn’t show up in a corporate attorneys office with shorts, a t-shirt and flip-flops on- not if you expected them to take you seriously. (Ok, maybe on casual Friday, but I doubt it.) You dress appropriately for the situation.

Your behaviour must be appropriate for the situation. If you would like people to believe you have their best interest at heart your words, tone, and expressions must all mirror that interest.

If you’re not sure how self-aware you are ask a trusted friend or peer to be honest about how you are perceived. Be prepared to get feedback you might not be prepared for initially and don’t ‘shoot the messenger’. Knowledge is power and once you know how you are perceived you can look at how your behaviour might be creating that perception.

I use a great tool with clients that really helps to hone in on how your peers, friends, co-workers, and subordinates perceive you. It allows us to identify areas for growth and areas of strength.

Take a look at what you are doing and ask how those around you might perceive your actions. Be your authentic self. Raise your self-awareness, choose to behave the way you want to be perceived and good things will happen.

Do you make lemonade?

January 16, 2010 at 2:20 PM | Posted in change, goals, opportunities | Leave a comment
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Some of you know I was going to run a training session today.  Fri. morning the class was cancelled. Not because of participants, there were plenty of those. But because of some last minute scheduling issues. The scheduler and the location had a miscommunication, at the last minute the class had to be cancelled.

I had my Saturday planned around the class and was looking forward to meeting a group of local solo-preneurs. The training was going to address many of the topics I address with my clients on a daily basis.

The great news is that time opened up for other things on Fri. and Saturday. Yet, I felt badly for the folks that had signed up for the class. It had been on their calendars for quite a while and now at the last minute it was cancelled.

I decided to make lemonade out of lemons- is that the right saying?? The point is I wanted to figure out another way to share this information with group. I put together a conference call for a few days later, sent an email to the group and folks are already responding to come to the conference call.

What originally felt like a bad thing has now turned around to something great. The conference call is open to the entire group- not just the folks that originally signed up, I still get to meet some wonderful people and share information I know they can use.

That’s the beauty and the challenge of being a solo-preneur- you can either accept a situation that doesn’t feel good or you can find a way to turn it into something great. Either way it is up to YOU.

This goes directly to your attitude. Think opportunity; believe there is opportunity regardless of the situation. All you have to do is identify the opportunity and a way to make it happen.

Your attitude makes all the difference. If you are thinking about opportunities, not in an obsessive-compulsive way, but in a way that leaves you open to change, they will certainly show up. When the training class was cancelled I immediately started to think about how I could get information to the attendees and still have a bit of interaction with them. WALA! The conference call was born!

I’m looking forward to the conference call; to meeting the solo-preneurs and sharing information that will help grow their business. I made lemonade! Join me at the lemonade stand?

Change your assumptions

January 13, 2010 at 5:16 PM | Posted in change, goals, opportunities | 2 Comments
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I was talking to my coach today, as a business owner I have a coach. Her insights, intuition, ability to push me and test my ideas are truly invaluable.

I was wrestling with a decision this morning and contacted my coach for some assistance. We discussed the decision, potential outcomes, drawbacks, etc. and assumptions. That is the key word- assumptions. I realized that I was using a very limited set of assumptions to attempt to make the decision.

Note I was making assumptions. I was taking something for granted, specifically that certain events had to follow one another in a very specific order. That assumption was making my decision very difficult. My coach challenged me to change the assumption. After all, I wasn’t using facts I was just guessing.

As soon as I changed my assumption my attitude about the entire decision changed.   All of a sudden it was much easier to see a very positive outcome and the fit within my business.

I didn’t have to check my assumptions with other people, to make sure that they met other goals; I had the power to change my assumption. We don’t always have the luxury of changing our assumptions without checking with others. That is, also, the beauty of assumptions- you can go find the information so your assumption is no longer a guess- you then have a fact with which to work.

Back to my morning decision-

I changed my assumption and it felt like an entire world opened up to me. Do you have assumptions you could change? Look at things from a different perspective. Turn your assumption upside down. Maybe there is a much easier way of getting from point A to point B- there certainly was for me!

What’s In It For Me?

January 11, 2010 at 1:36 PM | Posted in content, leadership, writer's block | 1 Comment
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When I am working with clients they usually want to talk about big, broad topics. Social media, marketing, building their business….

As their coach I find I always need to do some digging. While a client might not understand how to use social media there may be more fundamental issues at stake. Have they identified their target market, have they determined what their greatest benefit is to their client? What about consistency? Do you have a client with great big ideas that has trouble focusing on a particular goal for more than a short time?

Even clients who have been successful for years may need to reexamine some of these issues to make sure they are still on target.

Let’s look specifically at WIFM- What’s In It For Me. Me isn’t You, Me is your client.  What is important to your client? What benefits do you offer them? What differentiates you from every other speaker or coach out there?

This is the information that attracts clients to you. Everyone wants to know how you can help him or her – specifically. What can you do for me?  Write your tweets, your website, your advertising copy with your client (a meeting planner…) in mind.

Everyone else seems capable of doing this- grocery stores advertise sales, Macy’s has 40% off of shoes, Lowes Home Improvement offers 50% off of tools. As service providers we seem to have difficulty sharing exactly what our benefit is to the client.

Instead some of us spend our time telling clients how many degrees we have and how fabulous we are. Yes, that will convince some clients to sign up but they still want to know how you can help them. They don’t necessarily care that you will use Myers Briggs or Tilt. They do care that you can help them identify traits that will make them a stronger more successful leader; that you have a Mastermind group they can participate in; that you have a message their audience wants to hear.

When you write copy think about what you want to know as a customer. Sometimes it’s difficult to put yourself in that space so ask a friend. Your assistant, your spouse even an existing client might help you find the exact words. Look at some of your testimonials- what are your clients saying they value about your work? Those are benefits. For some it’s their heart, maybe it’s your tough love with a side of compassion.

Let everyone know how you are different and how you can benefit him or her. You’ll be glad you did!

Great content, sales pitch or both?

January 6, 2010 at 8:14 PM | Posted in Uncategorized | Leave a comment
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I dialed in to a teleconference today. Many of us use free teleconferences to build an audience, promote an upcoming event, and share information and a bit of ourselves with potential clients. They are a wonderful, proven tool.

I was curious. The teleconference I dialed in to was given by someone I had never listened to or really heard of before- although she claimed to have hundreds of clients.  I thought this would be a good way to learn more about her and her content before I invested significant time and money with her.

Unfortunately, I was disappointed. The experience did raise an important topic for me. I strongly believe we need to provide high value- high quality, high content- products to our clients. Even if the products are FREE.  After all, everything we do is a reflection of who and what we are.

Today’s teleconference was about 60 minutes long. The first 20 mins. the leader (I won’t disclose her name) spent a few (3 or 4) minutes introducing herself then spent the rest of the time talking about her fabulous upcoming course. The following 20 minutes included the actual content of the call.  There was no drill down or detailed explanation of even one of the points. The final 20 mins. was another push for you to sign up for her upcoming course.

I understand that we use teleconferences to promote upcoming events and we all have to make a buck. In this case a full 2/3rds of the call was spent on promotion and the content left a lot to be desired.

I tried to look at this from the perspective of a potential customer AND as someone who holds teleconferences.

As a customer my primary interest is the content of the call- not the sales pitch. I don’t mind a sales pitch. I might even be really interested after I hear some great content.  But please don’t hit me right away with the sale, sure you can mention that you’ll talk about the event, give me a few choice tidbits but leave it at that. I’m here for the content first! After you’ve provided some great content I’m happy to listen to the event information for 10- 15 minutes- 20 minutes was over the top. I have even signed up for events I’ve heard about on free teleconferences.

As a presenter you simply must keep your audience in mind all of the time. I don’t know any audience members that dial in just to hear a sales pitch when the title of the teleconference is Top 5 Ways to Create the Perfect Cake!

Provide great content, share some information about an upcoming event and the attendees will come.

The King of Bursts of Action

January 4, 2010 at 11:36 AM | Posted in goals, time management | Leave a comment
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I was listening to an old Susan Hite radio showBuild Up to Breakthrough April 18, 2009, and it really drove home the need for consistent action. We frequently hear about folks that are an ‘overnight success’. Rarely is there anything ‘overnight’ about their success.

If you dig into the stories you find they have been chugging away at some business or idea for years and, suddenly, it broke through to the mainstream. Another thing I’ve found is that the latest ‘overnight success’ worked 20 hours a day for the last 6 months to create their ‘overnight’ success, to the detriment of relationships, health etc.

There are some individuals who go from nothing to magnificent over night and they are very, very rare. We all dream of being that person! Who knows it might be you!

Most of us must Build Up to Breakthrough- a term Jim Collins uses in his book Good to Great. Consistent, steady, focused action over a period of time will lead to the results you desire. The keys are:

  • consistent action
  • steady action
  • and a well defined goal

One of my clients was the King of Bursts of Action. (Note: This is not a title you should strive to achieve!) He did have well defined goals. For 3 days he would work like crazy to reach his goal. Then he was off to the next goal. He never followed through on the actions to reach the original goal.

Spurts of action don’t create the momentum with your clients, the name recognition with meeting planners or the consistency needed to reach your goal. They do create a sense of failure and a herky jerky feeling to your work that can be exhausting.

The ‘King’ changed his plan of attack. He started focusing on his original goal, created a plan of action that he followed over an extended period of time. His actions were consistent and focused. Within a relatively short amount of time he started to see results. He had a strong sense of accomplishment and found that he could continue following through with actions to meet the original goal while implementing actions to meet another goal. He even up-leveled his original goal!

He was utilizing his time in a more effective, efficient manner, seeing results and feeling a strong sense of accomplishment. Now he is the King of Consistent, Steady Action. (Note: This IS a title you should strive to achieve!)

The consistent, steady action he takes creates the build up that leads to his breakthrough. It’s a similar concept to getting ready for a large test. You can prepare a bit at a time over a few weeks or you can cram for 8 hours the night before the big exam. Cramming leaves you exhausted, stressed out, drained and certainly doesn’t ensure a positive outcome on the test. Studying just a few hours a week over time helps ensure that you digest the information, decreases stress and you don’t have to pull an all nighter!

My personal choice is steady, consistent action. Build Up to Breakthrough!

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